Account health
Is the account on track?
Results against the period you compare with, the numbers that matter, which campaigns moved them, and a short list of what to check.
A Phillips Group company
Your Google Ads,
Your Google Ads,
checked every morning.
Search Desk is Google Ads monitoring with a senior paid search lead’s judgement. Every morning it runs the checks that lead would run, across your whole account: search terms, negatives, pacing, AI Max, Performance Max and Demand Gen. It only reads. It ranks what it finds by the money at stake, and every change it suggests waits for your approval.
Demos run on a made-up company with made-up figures, so you see the real product without sharing any data.
What it checks
One question a page, answered first.
Each page covers one part of the account, shows the answer before the detail, and ranks what it finds by the money at stake, with what the data shows and one next step.
Search terms
What did people search, and what did it cost?
Every search that cost money, the campaigns it ran in, and the searches that lost or gained visibility.
Negatives
Are your negative keywords doing their job?
Negatives that block your own keywords, shared lists not applied, searches worth excluding and what each would also block, with n-grams.
Pacing
Will each campaign land on budget?
Today hour by hour against a normal day, read every 30 minutes, and the daily budget that lands each campaign on target this month.
AI Max
Is AI Max adding anything?
New searches against ones your keywords would have caught, cost and return against keyword traffic, the landing pages it chose, and Google’s own tests in plain words.
Performance Max
Where is Performance Max spending?
Channels, brand searches, products that sell and products that don’t, placements such as children’s apps, creative that’s tiring, and Google’s tests.
Demand Gen
Is Demand Gen working?
Returns on clicks and on views side by side against break-even, whether brand search moved, creative, audiences, and overlap with Performance Max.
Bids & budgets, Tracking & feed
Each goes live once it runs on real accounts.
Until then they stay off the desk. No page ever shows made-up numbers in your account.
How it works
Link it once. It reads every morning.
No tags to install and nothing to change in your campaigns. Search Desk works from your Google Ads data alone.
- 01
Link
You link your Google Ads account to our manager account. You can remove the link from your side at any time.
- 02
Read
Every morning after 07:00 in your time zone it reads the account, with two years of history so any range compares with the year before. Pacing reads every 30 minutes.
- 03
Rank
Each finding is ranked by the money at stake, with what the data shows and one next step. Every threshold behind a finding is written down.
- 04
Approve
Search Desk never changes your account. Anything worth changing is put to you, and nothing moves until you say yes.
Your desk
Your data, your colours, your people.
- Your team signs in with Google and sees your company’s accounts and nothing else.
- In your colours, with your logo. Read from your website when you join.
- Your owners invite your people as owners, approvers or viewers, within your seats.
- Agencies see each client in one place, with access set person by person.
Safe by design
Read-only, and kept apart.
Giving anyone access to your ad account is a decision. Here is what Search Desk does with it, and what it never does.
Read-only
Search Desk reads your Google Ads and never writes to it.
Kept apart
Every request is checked against your company, and that separation is tested before every release.
Your people only
Only the Google accounts you invite, and the Search Desk team, can see your data.
No passwords
Sign-in is through Google, so Search Desk never holds a password.
Questions
Before you ask for a demo.
Does Search Desk change my campaigns?
No. It only reads your account. When something is worth changing, it says what, why and how much money is at stake, and the change waits for your approval.
Which campaigns does it cover?
Google Ads: Search, Shopping, Performance Max, AI Max for Search and Demand Gen, across every account you link.
What do you need from us?
A link from your Google Ads account to our manager account, and a few answers about your business, such as the return you need to break even, so every finding is judged against your own numbers.
Can an agency use it for its clients?
Yes. An agency sees each of its clients in one place, decides who sees which, and can invite a client to look at their own company.
Who runs Search Desk?
Search Desk is part of Phillips Group, alongside Phillips., the marketing services business that runs Google Ads for its own clients.
The demo
See it on a made‑up company.
A demo opens Search Desk on Example Car Hire Co., a company we made up, with made-up figures. You can make it look like your own brand while you try it. Nothing you change is kept.
or write to contact@searchdesk.uk